 |
 |
 |
Tuesday, 13-May-2008 08:22:38 BST
|
Driving customer acquistion and retention via the web
Altum is UK based interactive marketing agency, run by associates of the Chartered Institute of Marketing. Our corporate solutions levers technology specific marketing knowledge and seamlessly integrates online components into your marketing mix.
Research continues to show that online marketing plays a decisive role in driving branding and sales objectives. Study findings are helping marketers determine how to allocate dollars among online and offline media to achieve maximum return on their advertising investments.
Recent CPG* studies demonstrate how online advertising can be held accountable - and therefore more efficient and effective. Results show that online advertising contributes substantially to the success of marketing campaigns. When measured as part of multiple media campaigns (including TV, radio and print), online marketing can:
 |
Generates lifts in offline sales. |
|
|
Continues to be significantly more cost-effective than traditional marketing media. |
|
|
Increases key branding metrics, including critical consumer purchase intent. |
We adhere to strict communication processes, deliverables and incessantly work for your gain in this medium. We specialise in permission email, search engine and affiliate marketing. Our clients range from a number of SME's to blue chip organisations across a range of vertical industries including automotive, travel, retail and the finance sector.
* Cross-media research was completed by MSNŽ, Rex Briggs of Marketing Evolution in partnership with Dynamic Logic, the Advertising Research Foundation (ARF), and the Interactive Advertising Bureau (IAB). The methodology used to calculate the effects of online and offline media has been endorsed by the Advertising Research Foundation (ARF) SOURCE: Advantage MSN March 2005.