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Saturday, 17-May-2008 16:06:42 BST
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Proactive affiliate opportunity seeking
The service entails Altum actively seeking opportunities for clients on a high or low 'level of involvement'. A low level may involve Altum seeking and negotiating link placements on third party websites in order to raise the clients site profile, or to 'increase link popularity' for search engine ranking. At a high level this may involve Altum seeking affiliate partners to exchange content and /or develop joint promotions.
| Low level affiliate arrangements | High-level affiliate generation and sponsorship arrangements |
| Free one way links | Joint Promotions |
| Paid link placements | Newsletter Sponsorship |
| Recipricol Links | Content Arrangements |
| Site sponsorship arrangements |
Example of a high level joint promotion between a womans underwear supplier and a female targeted portal by Altum.
High level sponsorship arrangements are sourced and managed by senior consultants, and charged out on a bespoke basis, dependent on the availability/ease of sourcing, and the duration of the negotiation.
Our Affiliate Search Criteria
We locate appropriate affiliates based on;
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Marketing strategy, strategic fit, target audience, geographic coverage, and site objectives |
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Website statistics/unique visitors. |
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Coverage and relevance to affiliate. |
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Site design and navigation. |
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Content. |
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Cost free or fee-based (by agreement with the client). |