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Thursday, 24-Jul-2008 16:12:13 BST
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Why not join or reward other publishers to sell your products?
Affiliate Marketing is an increasingly popular form of marketing for web-based businesses. In marketing terms, an affiliate programme is described as a referral-based marketing strategy. It revolves around joining buyers and sellers and rewarding those that facilitate the connection. A business can connect with a number of other organisations to form a mutually beneficial partnership. Affiliate arrangements usually take the form of the affiliate scheme provider paying a set fee or commission based on a percentage of transactions referred.
Affiliate programmes can vary, depending on marketing objectives, industry, website and business model. Altum offers clients a choice of two affiliate solutions [1] Networked arrangements, and/or [2] Proactive affiliate sourcing.
1. Affiliate Network > more
| Arrangement | Description |
| Payment for sale | Commission or set fee given for a link that generates into a sale |
| Payment for click or qualified lead | Pre- agreed cost per lead or click i.e. 5p per click |
| Payment for registration | Affiliate is rewarded for registrations generated from their site |
2. Proactive Affiliate Generation > more
| Arrangement | Description |
| Free link, banner, button, microsite | Registering free links |
| Reciprocal link, banner, button, etc | “Win-Win” link arrangements, each partner benefiting |
| Success-based advertising | Pay per click or percentage commission |
| Joint promotion | Newsletter sponsorship, competitions |
| Content and sponsorship | Affiliates provide content/ sponsorship for one another’s sites |
Benefits
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Excellent pay for performance marketing method |
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Low customer acquisition cost. |
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Can be utilised by small and large companies alike. |
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Affiliates have direct incentive to drive highly targeted traffic to your website. |
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Increase brand awareness as your messages are viewed on affiliates website. |
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Increased 'link popularity' increasingly used to rank websites in search engines. |
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Amazon has over 550,000 affiliate sites in its network ! |
We set up the whole process for you from developing appropriate marketing material for affiliate use as well as tracking, identifying and negotiating with screened networked affiliates.