- Auto
Responder: When an email recipient is Out of the Office or
on holiday, often they set up a reply that automatically sends
an email to the sender alerting them to this fact.
- Bandwidth:
The amount of information that can be transmitted over a network
such as the Internet in a specific amount of time.
-
Bonded Sender Programme: Originators of legitimate email can
now post a financial bond to ensure the integrity of their email
campaign. Receivers who feel they have received an unsolicited
email from a Bonded Sender can complain to their ISP and a financial
charge is debited from the bond. This market based mechanism allows
email senders to ensure their message gets to their end user,
and provides corporate IT managers and ISPs with an objective
way to ensure only unwanted messages get blocked.
- Bounced
Email: When an email "Bounces" this indicates that an email
has attempted to be sent to a particular email address but the
message could not be delivered. This may result if the email address
is no longer valid or the intended recipient's ISP or email servers
rejected the mail.
- SPAM
ACT: United States federal law states that your email must
contain a valid postal address of the sender, a clear and conspicuous
unsubscribe link which continues to work for 30 days, and the
non deceptive from and subject lines so they relate to whom the
email is coming from and what the content is relating to.
- Mail
Copy: Copy refers to the text that you provide in your email.
- CTR
(Click Through Rate): The click through rate is calculated
on the number of clicks on a link divided by the total number
of emails sent. This is a good performance measure for the success
of your campaign.
- Database:
A database is the software that holds your records or lists. Your
database may be in the following forms: Access, Excel, GoldMine,
Outlook, Oracle, and many other forms.
- Double
"Opt-in": When a registrant signs up to an opt-in form on
a website, they are opting to receive email, goods, services or
something that the website if offering. They can double opt-in
when an email is generated to them asking them to click on a link
to confirm who they are. Many sites use double opt-in to protect
themselves in the case where a registrant may give false information
and use an email address belonging to another individual.
-
DPI (Dots Per Inch): DPI is a measurement of how many dots
fit into one inch. The more dots the sharper the image will be.
o Email From Line: This is what appears in the "From" column in
a recipient's email reader.
-
ESP: Application Service Providers (ASPs) that provide a service
of enabling a user to send permission-based email campaigns to
designated users.
- File
Format: Each different type of file has a different file format.
A file format specifies how information is organised e.g .doc,
.pdf, .xls o Footer: This is the area at the foot of an email
where you might find unsubscribe information.
-
FTP (File Transfer Protocol): A protocol or method used to
transfer or copy files between computers over the Internet.
- Hard
Bounce: A hard bounce is an e-mail message that has been returned
to the sender because the recipient's address is not valid. A
hard bounce might occur because the domain name doesn't exist
or because the recipient is unknown.
- Header:
The header in an email is the part of the email that is not transparent
to the recipient unless they have their "View Header" switched
on. This tells the recipient what servers the email is coming
from and what programs are being used to generate this email.
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- HTML Email: HTML email is
an email created with HTML so that you can use images. Most email
readers have the ability to display HTML emails, which are more
visual than text and get your recipient's attention.
- JPEG (Joint Photographic
Experts Group): This is a type of file that retains a higher degree
of colour. JPEG can be used for high quality printing of photographs
etc.
- Link Text: Visible text with
an incorporated hyperlink e.g instead of showing a link as www.vauxhalldealer.com/new_astra_offer,
you can place this link inside the text 'great new Astra Offer'
- Mail Open Rate: A special
code embedded within the HTML version of an email which keeps
a record each time a unique email is opened/viewed. The rate is
derived by the number of emails opened divided by the number of
emails sent.
- MIME Email: MIME is an Internet
standard for the format of e-mail. All email includes both an
HTML version as well as a text version, unless only text is transmitted.
- Opt-out: When a registrant
signs up using an opt-in form on a website, fills out the form
and is presented with offers where the check boxes next to each
offer are already checked, this is an opt-out. This person will
receive the offer if they don't uncheck the box and will need
to unsubscribe if they choose.
- PDF (Portable Document Format)
: PDF was developed by Adobe as a standard for the web documents
and for printing.
- PMS (Pantone Matching System):
Pantone is the universal standard for printing colour selection.
Most printers have books containing samples of more than a thousand
colours.
- RGB (Red, Green, Blue): Computer
monitors display colours in RGB.
- Salutation: This is the area
in an email where you address your recipient. Examples are "Dear
Mr Smith"
- Sender ID: In an effort to
fight Spam, major providers are pushing for authentication technology
that makes the senders of the email identify themselves and prove
that they are who they say they are.
- Soft Bounce: A soft bounce
is an e-mail message that gets to the recipient's mail server
but is bounced back undelivered before it gets to the recipient.
A soft bounce might occur because the recipient's inbox is full
and may be deliverable at another time or may be flagged or rejected
by their Spam filter.
- SPF (Sender Policy Framework):
Designed by Meng Weng Wong, SPF is an extension to Simple Mail
Transfer Protocol (SMTP), the standard Internet protocol for transmitting
email. SPF makes t easy to counter most forged "From" addresses
in email, and thus helps to counter e-mail spam.
- Standard Mail (Snail Mail):
Non- electronic method of sending parcels and documents o Subject
Line: The 'subject line' is the line, which comes through to an
email recipient's reader notifying the recipient what the email
is about.
- Unsubscribe: When the owner
of an email address unsubscribes, this indicates that the individual
no longer wishes to receive emails from your organisation. Usually
people can unsubscribe either by clicking the "Unsubscribe" link
at the bottom of each email or by replying to the email with the
word "Unsubscribe" in the subject line.
- Whitelists: Whitelists are
lists of commercial emailers who have been approved to send mail
through users ISP's.
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