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Sunday, 18-May-2008 01:42:51 BST
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Emailing sales material to interested 'surfers' is very cost effective
Permission 'opted-in' email recipients are by there very nature interested in your products or industry. If you have a tab delimited database, its very easy and cost effective to send promotional offers and details of new products to these recipients.
Its quick and easy to start your campaign !
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Identify recipient list ( Excel™, MS Outlook™, ACT!™, Palm™ or any other text-based format) |
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Clarify offer or newsletter ? |
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Copywrite and email design stage:- |
| > Email to us logos, images, copy and text delimited database. | |
| > We design and integrate into our carrier programme | |
| > Standalone test for effectiveness (a simple background change can improve conversion)- sign off | |
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Launch initial campaign. |
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Measure cost per lead, number of leads, connversion rates |
Our carrier programme where your messages are placed is in full compliance with the the SPAM and data protection act and provide all automated responses, unsubscribe buttons and the full range of management information, such as;
Measurement Information System
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Recipients who read and responded by clicking thru' for further details |
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Recipients who converted (if applicable) |
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Recipients who 'unsubscibed' |
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Email accounts that SPAM blocked mail |
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Expired or invalid email accounts |
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Recipients who deleted email without opening |