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Sunday, 18-May-2008 01:42:59 BST
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A viral campaign is not a virus but an effective route to market
Viral emails sound sinister but they are not viruses- as an example, if you have an offer on Vauxhall Corsa's then a short sharp sales message and a direct hyperlink are placed in a third party email. It's then braodcast with a topical amusement/information [that Vauxhall Corsa buyers would find funny or informative]. The receipient may then manually forward it to friends and colleagues.
This technique can deliver excellent results, it was very successfully used by Rolls Royce offering free aero-engine research.- another example targeted at thritysomething women [here]
Other 'freebies' that carry your message may be;
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A digital game or utility. |
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Free download. |
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Wallpaper or screen savers. |
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Bounced emails e.g subscribers emails that are not longer vaild or spam blocked. |
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Who has subscribed and deleted subsequent mailings. |
Programmes that carry a strong viral marketing component get you much more traffic for your investment than straight advertising.
NOTE: To keep within code of practice and under the data protection act, we do not place any tracking or harvesting code within our viral programmes.