- Audio Banner Base: Audio technology
seamlessly integrating audio in banner advertisements on a website
without using plug-ins, software downloads or installations. Audio
play can start while graphics are still loading and can be user-initiated.
- CPC: Cost per click, i.e.
every time a user sees your message and clicks on it.
- CPL: Cost per lead, i.e. every
time a user sees your message and clicks on it and then goes on
to either sign up to your newsletter or enquires about your products.
- CPM: Cost to display your
message 1000 times, a single time is every time a page with your
message on is viewed.
- CPS: Cost per sale, i.e. every
time a user sees your message and clicks on it and then goes on
to purchase your products.
- DHTM: Short for dynamic hypertext
mark-up Language, a web tool referring to Web content that changes
each time it is viewed. The same URL could result in a different
page depending on any number of parameters, such as geographic
location of the reader, time of day, previous pages viewed by
the reader, profile of the reader, etc. There are many technologies
for producing dynamic HTML, including cookies, Java, and JavaScript.
- Enliven: A highly effective
rich media advertising solution supporting streaming multimedia
animations on the Web, using existing technologies and standards.
- Flash: A bandwidth friendly
and browser independent vector-graphic interactive animation technology.
Requires specific plug-ins.
- HTML: Short for hypertext
mark-up Language, a web language used to create documents on the
World Wide Web. eply that automatically sends an email to the
sender alerting them to this fact.
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- Interstitials: Meaning in
between, an advertisement that appears in a separate browser window
while you wait for a web page to load. Interstitials are more
likely to contain large graphics, streaming presentations and
applets than conventional banner ads. Some users, however, have
complained that interstitials slow access to destination pages.
- Java applets: Java is a high-level
programming language developed by Sun Microsystems. Small Java
programs designed to be executed from within another application
are called Java applets and can be downloaded from a Web server
and run on a computer by a Java-compatible web browser.
- JavaScript: A scripting language
developed by Netscape to enable Web authors to design interactive
sites. Javascript can interact with HTML source code, enabling
Web authors to spice up their sites with dynamic content.
- Pop-up: A browser or command
menu window that appears (pops up) on a user's computer screen.
- SPAN: An HTML formatting tool
used within text blocks to alter the appearance of only a portion
of content within a designated HTML tag.
- Streaming Media: Technologies
for transferring and processing data as a steady and continuous
stream. Since most users do not have fast enough access to download
large multimedia files quickly, their browsers or plug-ins can
start displaying the data before the entire file has been transmitted.
- Superstitials: Interactive,
non-banner ads that can be any size on the computer screen and
up to 100K in file size, featuring full animation, sound and graphics
capable of effectively conveying integrated advertising while
protecting a Web site's performance.
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