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Thursday, 24-Jul-2008 16:11:41 BST
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Finding the right portals to place or affiliate your products is the key
Did you know that a mobile phone is sold every minute on eBay UK ? and a car every four minutes ? Did you know that most online leads for UK mortgages derives from none of the main high street banking portals ?
On-line Advertising Media planning and buying are specialist skills in themselves; it requires synergy between creative execution and timing directed to the target audience. It also requires seemless management of your stock database and/or your service applicants, e.g eBay Motors autobids direct from Kerridge™, 'Mortagage Applications' direct to your site from the MoneySupemarket.
We use our experience and develop a relationship building exercise with sales houses to negotiate the best possible portals and discounts and placements for your messages. There are a number of ways to buy online advertising each with there own pro's and con's.
Campaign objectives are likely to be to drive traffic to a site, to increase registrations, to increase sales, to encourage repeat sales or to raise brand awareness. Effective targeting is not just affected by the depth to which you drill down in a site, but also by creative, deeper targeting can guarantee people in a particular mindset that can result in a better quality lead and a higher conversion rate.
Its quick and easy to start your campaign !
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Let's discuss our objectives ! |
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Decide your budget ? |
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Timescales ? |
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Test stock placement and creatives. |
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Launch initial campaign. |
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Measure cost per lead, number of leads, connversion rates |
Measurement Information System
