ONLINE TRAVEL MARKETING

Category Advertising Forecast, 2004 to 2009
Concept Report
Gary Stein - March 7, 2005

Online advertising spending will grow significantly, with the top three categories contributing more than 40 percent of online advertising spending in 2009.

Local Online Advertising
Online Will Remain a Predominantly National Ad Medium
Concept Report
Nate Elliott - October 8, 2004

With search engines such as Yahoo! and Google aggressively pursuing local advertising dollars, all types of Web sites are now looking for ways to maximize local ad revenues.

Demographic Profile
Search Users
Concept Report
Niki Scevak - March 14, 2005

Search is a nearly ubiquitous online activity, but behavioural patterns differ greatly across the online population.

Consumer E-mail
Assessing Feature Demand
Concept Report
David Card - July 17, 2003

E-mail remains the leading activity for online adults, with over 90 percent reporting they use it monthly. At the same time, unsolicited spam is a huge consumer annoyance.