- Browser: programmes such
as Netscape Navigator and Microsoft Explorer and other applications
that let you browse the Web.
- Content: refers to the actual
themed text and information present and available on a website.
- Crawler: a crawler based
search engine will crawl the Web looking for pages. It will index
the content that it finds. When someone does a search, it will
rank each page by its content relevancy and other changeable factors.
- Directories: sometimes referred
to as catalogues, these are engines that manage their own directory
of categorised Web sites. They generally have human beings review
submissions. If they meet their standards, they'll be included
in the directory. Most directory-based search engines will supplement
their listings with crawler-based results making them a hybrid
engine in the most technical sense.
- Domain name: generally refers
to the address a user would type to go to the home page of your
Web site. For example www.altum.co.uk.
- Doorway: generally any page
that is designed to rank well on a search engine. Since each search
engine ranks pages differently, it's virtually impossible for
a single page to rank well on all engines.
- Engine: often used generically
to indicate any type of search engine whether it be a directory
based engine, a crawler based engine, or as is more common today,
a hybrid engine which combines elements from both.
- Home page: the primary page
on your Web site generally named index.htm or default.htm
- HTML: Hypertext Mark-up Language.
HTML is the standard method of defining Web documents for display
on the World-Wide Web.
- Impressions: the number
of times a banner ad is viewed by someone. Impressions are in
contrast to 'click-thrus' the number of times someone clicked
on a banner.
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- Keywords: generally refers
to any word or phrase the user might search for in order to find
your Web site or a page on your site.
- PPC (Pay Per Click): instead
of ranking pages by their actual content, these engines will rank
them based on who pays the most per click to be listed for the
keyword being searched. You can place bids for top positions on
these sites in an auction-like environment.
- Search engines: a search
engine is a Web site on the Internet that someone may use to find
particular Web pages and sites. A search engine will generally
return the results of a user's search ranked by relevancy.
- Search positions: when someone
on the Internet wishes to find something, they'll generally go
to one of the popular search engines and perform a search on one
or more keywords. Most engines will then rank the matching pages
with the most 'relevant' matches first. The position individual
sites are placed in this list is their search position.
- Site traffic: the number
of visitors your web site attracts.
- Spam: refers to content
on your Web page that the search engines consider to be an unacceptable
tactic to gain a top search position. Some search engines will
ban Web sites or refuse to index the page if they suspect spamming.
Exactly what is considered to be 'spam' can vary for each search
engine.
- Spider: Also known as a robot (in
this context) refers to a search engine moving from one page to
another on a single Web site or multiple web sites.
- URL: a term used to refer
to the complete address to a specific page on the Internet. For
example, www.altum.co.uk/search_engines/glossary.htm is a URL.
- Visibility: refers to how
easy it is for someone to find your Web site when they do a search.
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