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Thursday, 24-Jul-2008 16:10:45 BST
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Ongoing optimisation of your site drives highly targeted leads
When you submit a web page to a search engine, the engine sends out a 'spider' to scan your submitted web page. The information captured and stored by the search engine is based on a number of components such as page titles, descriptions and content; each to a greater or lesser extent. Some aesthetic factors that make your website attractive and functional can have an adverse effect on the ease of how a search engine can 'spider' your website and resulting traffic. We make sure each of your web pages are designed to be easily 'spidered' by the search engines.
The right keywords
One of the most important and often overlooked aspect of any search engine marketing campaign is targeting the right keywords your customers are actually searching for. We first anaylyse your market for the keywords that will deliver the greatest ROI. Our analysis is based on;
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Thesaurus of search words for your product groups |
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Relevant click thru' for each these derived search terms derived from subscribed intelligence, and daily sponsored link data |
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Marketing objectives, brand longevity or market penetration |
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Supplier Competition |
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Vertical Industry |
Identifying inbound links with appropriate partners
An important factor in achieving naturally high search engine listings is by the amount of relevant 'inbound links' to your own website. This is good for your customers as well as search engines, people do not want to be mislead in veiwing unrelated information. Its always a case of quality not quantity e.g. an inbound link from a website with relevant content to your website will be worth far more than an inbound link from an unrelated website. We identify and negotiate links with appropriate websites on you behalf.
Ongoing
monthly maintenance and content refresh
We add relevant optimised content to your site monthly. This has the benefit of keeping your sites content fresh, user friendly and enables your site to be picked up by far more up-to-date keywords over time than just limiting to plugging 20 or so search terms for a year. We build on each theme every month drilling down to produce relevant content that will be picked up by the search engines. We also utilise your monthly reporting to see which are the most valuable search terms your customers are using and then add content to make sure your site is relevant for these new search terms.
Search engine optimisation is not an exact science, its complex, but has moved on from the days of, meta-refreshes, hiding text and cloaking unrelated pages. We have used our optimisation service to great effect. If done by a accountable and reputable agency (who won't get your website banned) SEO can deliver the cheapest possible leads for you website.